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Google eyes privacy-friendly substitute to cookies 0
- TECHNOLOGY
- January 26, 2021
Google on Monday said new test results show promising signs that the technology it’s hoping will replace cookie-based ad targeting is working. Why it matters: Google and web browser rivals Apple and Mozilla have all introduced sweeping privacy changes recently that will collectively phase out cookies, an internet tracking tool that tracks users’ web browsing
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Google Pursues Plan to Remove Third-Party Cookies 0
- TECHNOLOGY
- January 26, 2021
Google is pushing forward with its plan to remove a widely used tracking technology from its Chrome web browser, despite complaints from rivals that rely on it to target ads at individuals. The Alphabet Inc. unit on Monday said it is making progress on what it said are privacy-friendly alternatives that could replace third-party cookies,
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Facebook and Amazon Boosted Lobbying Spending in 2020 0
- TECHNOLOGY
- January 25, 2021
WASHINGTON—Big technology companies are bracing for a new administration and new scrutiny of their businesses with a time-tested strategy: opening their pocketbooks. Facebook Inc. and Amazon. com Inc. topped all other U.S. companies in federal lobbying expenditures last year, according to a Wall Street Journal analysis of the most recent disclosures. It was the second
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Truist forms retail banking corporate partnership with NFL | Local 0
- Bankers
- January 8, 2021
One of the first official marketing initiatives for Truist after its December 2019 debut was being named as the official bank of the Miami Super Bowl Host Committee. Truist photo Truist Financial Corp. confirmed Thursday that it has reached a corporate partnership to serve as an official retail bank with the National Football League. As
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Advertisers pull commercials around news coverage of attempted coup at US Capitol 0
- Business
- January 8, 2021
A host of major brands asked their ad agencies to pause their advertising campaigns amid the attack on the US Capitol. At least one TV network stopped running commercial breaks during the attempted coup. Advertisers are seeking advice on what to do next, and the news coverage also leaves a question mark over what will
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A small-business owner who spent nearly $46 million on Facebook advertising says 0
- Business
- January 6, 2021
Jordan Nabigon, the CEO of the content-curation site Shared, spent nearly $46 million between 2006 and 2020 on Facebook advertising before the platform booted him without warning or explanation, he said. Facebook said Nabigon’s company violated the site’s terms and conditions but did not elaborate further “due to safety and security.” Several of his company
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